How Siem Reap Recovers from Pandemic Interval

Named Cambodia’s most touristic city, Siem Reap has become unfortunately the most affected with the current pandemic. For a fact, the first case of local people in the country, was confirmed there. The then-decline of tourists led then to an unexpected halt. After some governmental efforts, it has become one of the first provinces to heal its patients. Such recovery stabilizes its tourism with local cyclists. As a dual resident between Phnom Penh and Siem Reap, I have “personally” discovered the following remarkable traits of “our” survival spirit!

1- First Native Outbreak

Since COVID19 can be contagious through physical contact, the first case in Siem Reap virtually shut down the city. Before this happened in mid-March, tourists travelled freely. Hence, prevention remained loose. However, since more and more have been treated and return negative, Siem Reap local lifestyle has picked up as to break that momentary silence.

2- Tourist Orientation

No foreign tourist? Siem Reap residents already make this a habit: cycling! I remember myself joining an annual ride (or two) for charity on and off. Therefore, cycling would turn into our better alternative, as well as physical exercise. I believe this will set the benchmark for other provinces to follow the same footprints as to revive their tourism. Such a sporty spirit may make it appealing again to future international travelers.

3- Adaptation to Uncertainty

Although quite conservative in their way of life, Siem Reapers’ resilience to modernity is unquestionable. The quietude of downtown seemed haunting at one point of time. Yet, deep down, they know they are going to bounce back once the Kingdom feels “safe” again – if not virus-free – to move about.

To sum up my stay in Siem Reap, after 8 weeks away, like most Cambodians, I already expect a second wave to come about. In between, I believe we have to live our lives (again), of course, without jeopardizing our own health too soon!

Visiting little-crowded Angkor Wat

PS: If you are now in Cambodia, now is the best time to visit our temples, especially Angkor Wat. Their “peace” will set you apart from the pack!

PPS: You may follow more updates about Siem Reap (and beyond) on this Facebook Page: Siem Reap and More, which I have a co-managed with a social media specialist from the province itself 🙂

Effective Tools for Your Branding in Siem Reap

In my last post, you may ‘learn’ why your business needs branding. This month, let’s find out what tools to brand effectively. Of course, there have been countless mediums out there to promote your brand, including social media. But in this post, I’ve purposely picked a few of importance.  1- Artworks: These include logos, letterheads, biz cards, etc. They represent corporate (basic) identities. Without these materials, your business would end up like another random street store. Despite its embedded concept, a logo like this looks already simple and attractive enough for our eyes. 

Logo of our production partner in Phnom Penh

2- Text: This goes to web content, news articles, blogs, emails. These writings, once articulated and customized, will help your customer decide whether or not you are reliable in your business or genuine about your services. 3- Images: They refer to photos, graphics or charts which serve as helpful illustrations for your customer to gain a deeper and more relatable understanding with their pre-conceived experience. For instance, from a first glance at the photo below, you already feel like coming to stay in this villa! 

Bedroom in Krishna villa

4- Video: These days, short films or videos are the most powerful audiovisual tools to impact your customer’s impression and decisions. The more credible your content, the faster to trigger their buying mood. And here’s our sample! 5- Events: If videos can touch your customers’ hearts, events or sponsored projects can most engage your targets with your brand. In a nutshell, there is no one perfect tool. But if these tools are combined as an interconnected series of campaigns, your chances to implant your brand in customers’ will go higher and more effective. Still, these choices depend on your specific targets and budget. Simply, pick your most relevant tool and come and talk to us at KWANG Multimedia Agency!

Why do Siem Reap-based businesses need branding, despite tourist flows?

Everyone agrees that the continuous tourist flow to Siem Reap embodies increasing demands for business services in this little, fast-growing town. Of course, suppliers like hotels or restaurants do not show any sign of slow-down. Still, you might feel most new businesses are just the same, resulting in very aggressive competition for customer traction. How to create or expand that traction for your business’s differences. I believe branding plays very important roles to make your place more competitive. Here are several reasons:

1- Unique Identity

Supposed that you are running a hotel. Guess what? So do your neighbors! We live in a world full of choices. Customers tend to ask for a better choice. Of course, the right choice comes to their mind when a specific hotel brand carries some distinctive features. These could include, among others, your location, your promotion, your customer service. Do you have what it takes for such creative branding yet?

2- Maintained Image

OK, your restaurant already appeals to a regular client base. Fine! But do you really think your competitors would remain passive? As you know, venturing out in business is expansively comparable to waging war. So if you fail to protect your brand among the minds of both existing and new customers, chances are, they will switch to your rivals, who always look to outdo your approach.

3- Proactive Approach 

I understand 70% of business places in Siem Reap rely on the high season of tourists, somewhere from November to April. What do you do from May to October? You may have heard of that folks tale of how ants save their food stock during the rainy season. Likewise, learn from those ants by preparing your marketing campaigns through agency check-ins, CSR, event sponsorships. Good luck, if you are still busy with other clients during this low season!

4- Importance of Consistency

No matter how important you learn branding is to your venture, it is recommended to keep it consistent. Now that competition could always beat you like a lightning flash, keeping your brand low might not secure your profitability status. Don’t let customers lose touch with you or they’d easily assume your brand was no longer alive.

In short, no matter what status your business is like, caring about your brand, especially in Siem Reap, is and will always become healthy for your business both for the short and long runs. Of course, if you need more tips about your branding, you can always contact me or KWANG Team.

In my my next post, I am going to talk about Effective Tools for your Branding.