If you start reading this article, thinking of me as a movie expert, stop right here! First, I want you to know that what you’re going through below, is actually from my “pure” experience! Here, I’m not saying that Cambodian past movies are bad or not worth “exporting”. But let’s try and see things from the edge of our world (if not “wall”)!
1- Exhibitors Rule!
By “exhibitors” here, I meant “movie theaters” or “cinemas” themselves. With all the new titles released every week, local and international, they will only focus on what works best for their income. Are they to blame for their lack of nationalism? Try and put yourselves in their shoes!
2- Theatrical Releases Are A Mere Tip of the Big Iceberg
Here, I don’t disagree that theatrical box office figures somehow determine the returns form other platforms like TV, VOD or ancillary. Come what may, I have already accepted titles with low theatrical turnout, yet bearing big potential profits for non-theatrical rights. How did I know this? My last Filmart experience proved me this phenomenon.
3- Other Platforms Are Claiming their “Rights”
It’s hard to resist the fact that technology has shrunk our screen size to our mobile devices. While the big screens are here to stay, mobile viewing feels more convenient and faster to access these days. So if you were such an online player, you’d do all it takes to secure popular content onto your platform. That is, you’d be willing to even invest in original content so you could control its life, from financing to exhibition!
You may not perceive these realities now. Want it or not, they are coming your way right into the face until you change or adapt. If you think movies know no boundary, artistic or commercial, welcome to the club!