In my last post, you may ‘learn’ why your business needs branding. This month, let’s find out what tools to brand effectively. Of course, there have been countless mediums out there to promote your brand, including social media. But in this post, I’ve purposely picked a few of importance.
These include logos, letterheads, biz cards, etc. They represent corporate (basic) identities. Without these materials, your business would end up like another random street store. Despite its embedded concept, a logo like this looks already simple and attractive enough for our eyes.
This goes to web content, news articles, blogs, emails. These writings, once articulated and customized, will help your customer decide whether or not you are reliable in your business or genuine about your services.
They refer to photos, graphics or charts which serve as helpful illustrations for your customer to gain a deeper and more relatable understanding with their pre-conceived experience. For instance, from a first glance at the photo below, you already feel like coming to stay in this villa!
These days, short films or videos are the most powerful audiovisual tools to impact your customer’s impression and decisions. The more credible your content, the faster to trigger their buying mood. And here’s our sample!
If videos can touch your customers’ hearts, events or sponsored projects can most engage your targets with your brand.
In a nutshell, there is no one perfect tool. But if these tools are combined as an interconnected series of campaigns, your chances to implant your brand in customers’ will go higher and more effective. Still, these choices depend on your specific targets and budget. Simply, pick your most relevant tool and come and talk to us at KWANG Multimedia Agency