Why do Siem Reap-based businesses need branding, despite tourist flows?

Everyone agrees that the continuous tourist flow to Siem Reap embodies increasing demands for business services in this little, fast-growing town. Of course, suppliers like hotels or restaurants do not show any sign of slow-down. Still, you might feel most new businesses are just the same, resulting in very aggressive competition for customer traction. How to create or expand that traction for your business’s differences. I believe branding plays very important roles to make your place more competitive. Here are several reasons:

1- Unique Identity

Supposed that you are running a hotel. Guess what? So do your neighbors! We live in a world full of choices. Customers tend to ask for a better choice. Of course, the right choice comes to their mind when a specific hotel brand carries some distinctive features. These could include, among others, your location, your promotion, your customer service. Do you have what it takes for such creative branding yet?

2- Maintained Image

OK, your restaurant already appeals to a regular client base. Fine! But do you really think your competitors would remain passive? As you know, venturing out in business is expansively comparable to waging war. So if you fail to protect your brand among the minds of both existing and new customers, chances are, they will switch to your rivals, who always look to outdo your approach.

3- Proactive Approach 

I understand 70% of business places in Siem Reap rely on the high season of tourists, somewhere from November to April. What do you do from May to October? You may have heard of that folks tale of how ants save their food stock during the rainy season. Likewise, learn from those ants by preparing your marketing campaigns through agency check-ins, CSR, event sponsorships. Good luck, if you are still busy with other clients during this low season!

4- Importance of Consistency

No matter how important you learn branding is to your venture, it is recommended to keep it consistent. Now that competition could always beat you like a lightning flash, keeping your brand low might not secure your profitability status. Don’t let customers lose touch with you or they’d easily assume your brand was no longer alive.

In short, no matter what status your business is like, caring about your brand, especially in Siem Reap, is and will always become healthy for your business both for the short and long runs. Of course, if you need more tips about your branding, you can always contact me or KWANG Team.

In my my next post, I am going to talk about Effective Tools for your Branding.

Coffee for ideas and inspiration

How was your day or week? Not smooth, wasn’t it? Well, that’s very common to virtually everyone. For the past dozen of years, with all the inspirational lessons I’ve learned and practiced, I’ve formed many teams and helped a wide variety of people move forwards in their lives. Those teams include namely: Mastermind Club and Sunflower Film Alliance. Most business friends meet me and come out different or even “empowered” after such friendly face-up.

Coffee with Sithen

Well, I’m not saying I’m the greatest inspiration for you. But if you feel the need to talk out your problems, I’m willing to hear you out. Maybe I can offer you some practical suggestions, drawn from my past lessons. At the end of the day, it is your time and life. You can live on without meeting me. But if you do need my ideas and input, let’s meet up. All you need to do is your open mind and treat over my coffee or meal! Simple enough, isn’t it? Hope to see you very soon at a nearby cafe, be it in Phnom Penh or Siem Reap 🙂

PS: It can be another soft drink, not necessarily, coffee!